SEO Optimization - Easy Steps for Beginners

Do you want to start optimizing your website easy yourself? Follow this free Step-by-Step SEO Guide for beginners!

Updated April 22, 2024.

Time of reading: 5 min

Level of Difficulty: Beginners

🦔 You can skip to a specific step if you have already done a thing or two from the list.

Table of Content

Research and Target Keywords

Search Engine Optimization (SEO) is a practice of optimizing a website to increase its visibility on Google or other Search Engines such as Bing and Yahoo.

You will first need to decide on which keywords you would like to rank well and even better than your competitors who have neglected everything in this guide.

Let’s set sails!

Google Keyword Planner Tool is the most relevant tool to check what the most searched keywords are in your industry.

It is also free! All you need is an account in Google Ads.

After you register you can simply follow those steps:

Click on 
Tools and Settings and find Keyword Planner under Planning

Google Keywords Planner Tool - best for keywords analysis

Click on Discover new keywords

Choose a Language and Country and search for a Specific Term

Let’s say you are selling cakes in New York and you are thinking of a blueberry cake!

Target your most important keywords

The term “Blueberry cake” has an average of 1000 search volumes on Google for the chosen location!

Google shows that there is a low level of competition for this term.

It is worth it to rank for it!

Try researching more keywords in your niche industry.

Always check for the average monthly searches (2nd Columnet)  and the level of competition (5th Column).

For the sake of giving you an example, we will target the following keywords: Blueberry cakeblueberry cake recipelemon blueberry cake & blueberry coffee cake.

Create a Website SEO structure

It is time to use your targeted keywords to create your website structure!

You can make a simple chart on a list of paper! This chart was made with Xmind which is another free software. On our list we have 2 main categories: Our Blueberry Cakes for Order and Recipes In this way, you will have a good chance to rank for both terms with different categories: Blueberry Cake Order Blueberry Cake Recipe. Note that here users will have two different intentions! One of your pages should be about selling your cake products, and the other should provide a tasty blueberry cake recipe.

Let's create Meta Tags

Great! You have targeted your best keywords that you want to rank for and created a website structure for your site. Now add Meta Titles and Meta Descriptions to your pages! Here is how Meta Title and a Meta Description look like in Google:

On the first example, the Meta Title Tag is ‘Lemon Blueberry Layer Cake’.

The Meta Description Tag is the smaller text in below: Sunshine-sweet lemon blueberry layer cake dotted with juicy berries and topped with lush cream cheese frosting. One of the most popular cake …

Note that the Meta Description is perceived by the users as a glimpse of the what the page is about. 

Pro tip: The Meta Title is the place where you want to place your targeted keywords in a way that makes sense.

Again, your Meta Title should be 100% relevant to your page and your intentions! 

What is the Recommended Meta Title Tag Lenght? 

The recommended by Google meta title lenght is between 50-60 characters.  

This way it will show best results both on Mobile and Desktop. 

What is the Recommended Meta Description Tag Lenght? 

The best performance Meta Description Tags for all devices are between 150 – 160 characters in lenght.

Here is a really handy tool for Meta Tags that shows you in real time if you meet the lenght criteria! Let’s create a Meta Title and a Meta Description optimized to rank for this searched term on Google: Lemon Blueberry Cake Recipe.  Let’s say your website or brand is called BakingWithBlueberries. Meta title: Lemon Blueberry Cake Recipe | BakingWithBlueberries

  • Lenght is 51 characters – it will be both fully visible on Mobile and Desktop!
  • It says it all.
  • It includes both the terms you want to rank for and your brand name

Meta description: Check out the Easiest and Tastiest way to prepare a Lemon Blueberry Cake 🫐 A Full-Recipe with Step-by-Step guide and Tips by BakingWithBlueberries!

  • Lenght is 148 characters
  • It summarizes in details what the page is about
  • It contains an Emoji and Capital Letters to make it look more catchy.

You can copy and paste various Emojies from sites such as Emojipedia.

It is good to optimize for specific keywords in your content but this is not what it will rank you the best!

Remember that you need to try to be Authentic and Relevant as much as possible to your site visitor!

Here are some ideas how you can do that in 2023.

  • Try to be yourself and simply write the things you would say to your friends!
  • Don’t focus on stuffing keywords that you want to rank for.
  • Use Images/Gifs or Videos to make your content more colorful. Seriously, we people get scared of long texts with no other visual aspects.
  • Put ALT texts in your images. Big crowds of people search Google for images instead of texts. There is a high chance you will get extra traffic.
  • Don’t stretch an answer to a simple question just to stuff more words in it. Try to save your audience time where you can and they will love you for it!
  • Share your own experience, best practices and even mistakes. Be personal. Don’t worry it will make you look competent and not the opposite!
  • Add some Spacing between your words and sentences. It will make your text more readable.

You should be able to create a really engaging and well-optimized content if you follow these basic steps.